Exponentia.ai - Director - Marketing - US Market

We are looking for a rock-star candidate to lead the marketing team at Engagely. You will be responsible for driving product growth and customer acquisition at Engagely, hence we expect the candidate to be comfortable working in a dynamic environment with a data and number driven approach. Our ideal candidate is passionate not only about developing and supporting global go-to-market plans but also about creating innovative marketing campaigns that generate leads and delivering tools that enable sales to convert opportunities. The role requires a self-starter and innovative marketer who is tech-savvy and can seamlessly blend the traditional and new-age marketing channels to always have the right marketing strategy for Exponentia's game-changing products.

Desired Candidate Profile :

- 7+ years B2B enterprise marketing experience in an IT/Software Development company

- Proven experience as Marketing Director/Head in the US market.

- Analytical and creative thinking

- Stellar presentation, writing, and communication skills

- Exquisite communication and interpersonal skills

- Up to speed with current and online marketing techniques and best practices

- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords

- Customer-oriented approach with aptitude

- MBA in Marketing from a reputed institute.

Roles and Responsibilities :

- Design and implement comprehensive marketing strategies to create awareness of the company's business activities in US market Segment.

- Develop product/service messaging and positioning, prioritize target audience, target personas, develop use cases, appropriate solution messaging and demand generation requirements in the US market.

- Execute all budget responsibilities: PPC, PR, Event Sponsorships and AMP. Ability to map budget spend against performance and deliver pipeline to spend ratios for all campaigns.

- Proactively monitor and manage campaigns on behalf of the team to endure 100% budget alignment.

- Build product/service launch plans and pricing strategies

- Communicate product/service features, capabilities and benefits through presentations, architecture diagrams, graphics/illustrations, videos, solution guides, collateral, blog posts, and more.

- Provide marketing tools and enablement

- Develop target personas, sales plays, and appropriate solution messaging.