Director at CairnMartin
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Expert - Programmatic Advertising & Affiliate Marketing - FMCD/Internet/Online - IIM/ISB/MDI/FMS (4-8 yrs)
Expert - Programmatic Advertising And Affiliate Marketing
Experience: 4-8 Yrs
Location: Mumbai
Organization: Leading E-Commerce Organization
Roles And Responsibilities:
Expert in both Programmatic Advertising as well as Affiliate Marketing
PROGRAMMATIC ADVERTISING :
- Buying, Placement and Optimization of media inventory
- Campaign Targeting, Collecting & analyzing data, optimizing segments
- Cross-Device, Cross-Platform and Cross Screen Tracking
- eCPC, eCPA, Win Rate
- Retargeting
- Common Pricing Models, Auction Types, Mobile Header/ Header Bidding/ Waterfalls
- Publisher Integrations
- Bid Pricing
- Reporting & Analytics for Programmatic Ad Campaign: Identifying best performing ad-units, troubleshooting, maximizing key publisher metrics, optimizing supply channels, adding similar supply for advertiser
- AdRoll, DoubleClick, BrightRoll, etc.
AFFILIATE MARKETING :
- Redirecting
- Event tracking
- Optimizing old posts
- Affiliate plugins, browser plug-ins like advanced keyword research/ website link analysis/ automation of tasks.
- A/B test
- Incentives
- Page layout
- Selecting profitable affiliate program
- Creating product tables
- Payouts and campaign health
- Guarding against cookie stuffing
- Link localizer
- Marketplace
- Optimizing mobile ads
- Partner networks
- Diversifying and driving traffic through multiple sources,
- Email templates, content creation, website setup and web hosting
- Keyword ranking, backlink analysis, website health score, site traffic, revenue from affiliate networks
- Determine profitable niches accurately, build well-designed and user-friendly website, market site to generate traffic, monetize website and maximize profit
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