Expert - Programmatic Advertising & Affiliate Marketing - FMCD/Internet/Online - IIM/ISB/MDI/FMS

Expert - Programmatic Advertising And Affiliate Marketing

Experience: 4-8 Yrs

Location: Mumbai 

Organization: Leading E-Commerce Organization 

Roles And Responsibilities:

Expert in both Programmatic Advertising as well as Affiliate Marketing

PROGRAMMATIC ADVERTISING : 

- Buying, Placement and Optimization of media inventory

- Campaign Targeting, Collecting & analyzing data, optimizing segments

- Cross-Device, Cross-Platform and Cross Screen Tracking

- eCPC, eCPA, Win Rate

- Retargeting

- Common Pricing Models, Auction Types, Mobile Header/ Header Bidding/ Waterfalls

- Publisher Integrations

- Bid Pricing

- Reporting & Analytics for Programmatic Ad Campaign: Identifying best performing ad-units, troubleshooting, maximizing key publisher metrics, optimizing supply channels, adding similar supply for advertiser

- AdRoll, DoubleClick, BrightRoll, etc.

AFFILIATE MARKETING :

- Redirecting

- Event tracking

- Optimizing old posts

- Affiliate plugins, browser plug-ins like advanced keyword research/ website link analysis/ automation of tasks.

- A/B test

- Incentives

- Page layout

- Selecting profitable affiliate program

- Creating product tables

- Payouts and campaign health

- Guarding against cookie stuffing

- Link localizer

- Marketplace

- Optimizing mobile ads

- Partner networks

- Diversifying and driving traffic through multiple sources,

- Email templates, content creation, website setup and web hosting

- Keyword ranking, backlink analysis, website health score, site traffic, revenue from affiliate networks

- Determine profitable niches accurately, build well-designed and user-friendly website, market site to generate traffic, monetize website and maximize profit