Experian - Digital Marketing Specialist

Prior candidate experience:

- Should have managed Digital Marketing for B2B brands for at least 4 years

- Should have managed website and social media properties of a B2B brand - content plan, calendar and creative for at least 2 years

- Should have managed Linkedin paid and organic campaigns.

- Should have prior experience in B2B lead generation campaigns on Google, Linkedin and other digital platforms

Job Description :
 
- Plan and manage the Digital Marketing activities independently to ensure the organization and marketing objectives are met. 

- The job role requires delivery on the below key result areas in addition to other responsibilities in the Marketing function including Marketing operations

Lead generation and management :

- SEM, email marketing, social media campaigns for leads generation

- Achieve leads target for each Business Unit

- Identify buyer persona for developing campaign content and media

- Planning, executing, measuring and optimizing lead generation marketing campaigns

- Experience in optimizing landing pages and lead funnels

- Ensure leads flow management and track it till closure

Social Media Marketing :

- Build brand Experian through social media

- Develop content strategy & plan, build social media calendar and content for Experian's social properties.

- Ensure timely content development, deployment and measurement; and develop insights that feed back into the content strategy

- Build organic followership of social properties

- Ensure engagement rate targets are achieved

- Develop content for employee advocacy

Website Management and Analytics :

- Ensure website traffic targets and other website metric targets (KPIs) are achieved

- Audit, develop and manage website content regularly

- Search Engine Optimization to ensure that organic targets are met

- Website analytics to develop user insights

- Generate regular reports, dashboards on all above measures/parameters