ExMyB - Vice President - Marketing

ExMyB: VP Marketing

About ExMyB :

- It is India's first dedicated B2B services platform. We are on a mission to make services procurement quicker, transparent and hassle-free.

- We are a technology enabled platform for the complete commerce of services between businesses. In the world of possibilities in the B2B space, find the best service providers across industries for your company with complete transparency and no bias.

Our Mission :

- Expand My Business's vision is to create a strong ecosystem of networks and emerge as the industry leader in B2B procurement services!

- We are determined to build relations within the industry and make Expand My Business the 'go to' solution for a wide range of clients worldwide in the B2B tech service industry.

- We make big deals happen with our value system based on 4 H's - Hard Work, Honesty, Humility and Headstrong!

Responsibilities:

- Develop marketing and channel strategy for different verticals of the company in line with the business objectives.

- Support building awareness of the brand, positioning of the business verticals and generating leads.

- Understand the approach of key competitors; communicate differentiation to sales and provide input to senior leadership.

- Create and deliver on an annual marketing plan in line with strategy and ensure implementation of the same within defined budgets with the support of the team.

- Plan the coherent execution of the creative as well as performance based deliverables of the team.

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts.

- Ensure Lead Generation targets are fulfilled using a mix of online activities, SEO/SEM, databases, emails, social media and display advertising campaigns.

- Bring out of box ideas to the table, influence the leadership team, and execute the same.

- Stay up to date with the latest tools, trends, and best practices; test and evaluate their efficacy.

- Track and report on campaign and program performance regularly, with a focus on optimisation and driving quality pipeline.

Desired Candidate Profile:

- 8+ years of experience in Brand building for Digital-first companies.

- Strong customer empathy & vision for the brand & capability to translate the vision into an actionable roadmap.

- Sharp understanding of research function and how to leverage those insights into a creative strategy.

- Proven work experience as a VP of Marketing, Marketing Director or other senior role.

Strategic mindset, with ability to make difficult decisions.

- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital & interactive space, specifically Social, Digital Media & Search.

- A mature thought process - willingness to unlearn and work from 1st principles.

- Demonstrable experience designing and implementing successful marketing campaigns.

- Solid knowledge of SEO, web analytics and Google Adwords.

What can you expect?

- An agile and collaborative work culture with great ownership opportunities.

- Strong ownership expectations.

- Working with some of the smartest and lucrative individuals.

- Strong ecosystem with cross-industry work possibilities.

- An environment driven with the "doer" mindset and high performance.

- A shot at building collaborative relations and alliances with key stakeholders.

- Working with global entities to offer time and cost efficient solutions.

Your Growth at Expand My Business

We strongly believe that an individual motivated to constantly learn can grow into a refined professional with hard work and commitment. At Expand My Business, we constantly enforce a positive work environment that encourages you to go one step further than what you are and reach your highest potential by exploring and engaging in company relations, collaborations and alliances and allowing you the freedom to explore beyond boundaries.