ExMyB - CRM Specialist

About ExMyB :

- It is India's first dedicated B2B services platform. We are on a mission to make services procurement quicker, transparent and hassle-free.

- We are a technology enabled platform for the complete commerce of services between businesses. In the world of possibilities in the B2B space, find the best service providers across industries for your company with complete transparency and no bias.

Our Mission :

- Expand My Business's vision is to create a strong ecosystem of networks and emerge as the industry leader in B2B procurement services!

- We are determined to build relations within the industry and make Expand My Business the 'go to' solution for a wide range of clients worldwide in the B2B tech service industry.

- We make big deals happen with our value system based on 4 H's - Hard Work, Honesty, Humility and Headstrong!

Job Overview:

We are looking for CRM Specialists who will be responsible for the design, implementation, and support of the CRM strategy. The specialist will also be responsible for managing, analyzing, and interpreting data to provide insight and support strategic business decisions. The main area of focus however is to support and make best-practices recommendations to all teams which use the CRM solution. This role will also support and assist with end-user training and coordinate the implementation of these services for the business.

Responsibilities:

- Plan and deliver CRM strategies across the organization to retain existing customers, increasing brand loyalty, and expanding the company's brand value.

- Make sure the customer database is correctly segmented in order to target marketing activities appropriately

- Develop & execute CRM communication across multiple channels such as email, web push, sms, and WhatsApp.

- Work closely with campaigns, content and design teams to ensure delivery of brand-compliant messaging to the customer base.

- Collaborate with IT on defining the capabilities and driving the implementation of the required CRM infrastructure

- Work with internal cross-functional teams (product, sales, pre-sales, marketing, product marketing, support etc.) to ensure clients issues/solutions are addressed.

- Develop A/B and multivariate tests to fine-tune flows, segments, and messages.

- Ensure the CRM system provides an effective sales funnel

- Analyze market reports to determine what kind of marketing trends the business should respond to.

- To increase efficiency of the Operations, Solution Delivery and Technology teams with vision, knowledge and a cohesive developmental strategy.

Requirements:

- 5+ years of proven work experience as a CRM.

- You have working knowledge of HTML/CSS

- Attention to detail, to manage the integrity of the CRM data.

- Commercial awareness to understand the target market and design campaigns accordingly.

- Strong data/analytical and visualization skills with an ability to define relevant metrics, drive data instrumentation and analyze the same for decision making

- Strong communication skills along with a customer-oriented attitude.

- Able to work & contribute in a small dynamic team in a fast pace environment

What can you expect?

- An agile and collaborative work culture with great ownership opportunities

- Strong ownership expectations

- Working with some of the smartest and lucrative individuals

- Strong ecosystem with cross-industry work possibilities

- An environment driven with the "doer" mindset and high performance

- A shot at building collaborative relations and alliances with key stakeholders

- Working with global entities to offer time and cost efficient solutions

Your Growth at Expand My Business

We strongly believe that an individual motivated to constantly learn can grow into a refined professional with hard work and commitment. At Expand My Business, we constantly enforce a positive work environment that encourages you to go one step further than what you are and reach your highest potential by exploring and engaging in company relations, collaborations and alliances and allowing you the freedom to explore beyond boundaries.