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21/05 Nishant Behl
Founder at Expand My Business

Views:969 Applications:180 Rec. Actions:Recruiter Actions:180

ExMyB - AVP - Marketing (8-12 yrs)

Delhi NCR/Gurgaon/Gurugram Job Code: 1099093

About ExMyB :

- It is India's first dedicated B2B services platform. We are on a mission to make services procurement quicker, transparent and hassle-free.

- We are a technology enabled platform for the complete commerce of services between businesses. In the world of possibilities in the B2B space, find the best service providers across industries for your company with complete transparency and no bias.

Our Mission :

- Expand My Business's vision is to create a strong ecosystem of networks and emerge as the industry leader in B2B procurement services!

- We are determined to build relations within the industry and make Expand My Business the 'go to' solution for a wide range of clients worldwide in the B2B tech service industry.

- We make big deals happen with our value system based on 4 H's - Hard Work, Honesty, Humility and Headstrong!

Job Overview:

We're looking for a highly skilled AVP Marketing professional to help us promote our offerings, and identify what consumers want so we can create more. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. He/she will have the ability to lead a team of writers, designers, and account managers, and interact with clients on a regular basis. If you have an understanding of what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

Responsibilities:

- Develop marketing and channel strategy for different verticals of the company in line with the business objectives

- Support building awareness of the brand, positioning of the business verticals and generating leads.

- Understand the approach of key competitors; communicate differentiation to sales and provide input to senior leadership.

- Create and deliver on an annual marketing plan in line with strategy and ensure implementation of the same within defined budgets with the support of the team

- Plan the coherent execution of the creative as well as performance based deliverables of the team

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts

- Ensure Lead Generation targets are fulfilled using a mix of online activities, SEO/SEM, databases, emails, social media and display advertising campaigns.

- Bring out of box ideas to the table, influence the leadership team, and execute the same.

- Stay up to date with the latest tools, trends, and best practices; test and evaluate their efficacy

- Track and report on campaign and program performance regularly, with a focus on optimization and driving quality pipeline.

Requirements:

- 8+ years of experience in Brand building for Digital-first companies

- Strong customer empathy & vision for the brand & capability to translate the vision into an actionable roadmap

- Sharp understanding of research function and how to leverage those insights into a creative strategy

- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital & interactive space, specifically Social, Digital Media & Search.

- A mature thought process - willingness to unlearn and work from 1st principles.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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