Roles &amp; Responsibilities - Responsible for making presentations and business insights to the senior management - Achieve expertise and excellence in digital marketing analytics - Should have worked upon owned assets and paid marketing strategy - Knowledge of clickstream and session stream data - Conceptualize &amp; create impactful dashboards using business intelligence tools like Tableau and EXCEL - Make website UX improvement recommendations based on customer journey analysis &amp; webpage heat maps - Managing the team of 2-4 individuals Eligibility Criteria - Minimum of 5+ years of work experience in digital marketing domain - Hands on experience with tools such as Adobe site catalyst, Omniture, Ensighten, Monetate, Google Adwords, Bing etc. - Specific work experience in banking web analytics - Hands on with SQL and SAS is good to have - Proficient in data handling, understanding, analysis and interpretation of results - Experience in web analytics, clickstream analysis, attribution modeling, design of digital marketing campaigns, reporting etc. - Should have clarity in articulating a problem statement based on the domain expertise, formulating hypotheses and ensuring data collected, aggregated can test those hypotheses - Ability to break down the work required, create project plans, get buy-in from stakeholders and manage efforts against the plan - An individual with excellent communication skills - Create test and learn approach from the learnings gained through the analytical exercise Competencies Required: - Adobe Site Catalyst (Must have) - SAS, SQL and Tableau (Preferred to have) - Social Media Analytics (Preferred to have)

Ahmedabad

EXL Service - Digital Marketing Analytics Role  

EXL Service - Digital Marketing Analytics Role   ,Job Description for EXL Service - Digital Marketing Analytics Role   in EXL Service in  Ahmedabad for (5-12) years of experience. Apply Now!

Job Description for EXL Service - Digital Marketing Analytics Role   in EXL Service in  Ahmedabad for (5-12) years of experience. Apply Now!