EXL Service - Consultant I/II - Web Analytics

Digital Analytics Skills and Competencies:

- Proficient in Adobe Analytics (Site Catalyst, Workspace, Report Builder, Data Warehouse) (must have)

- Intermediate knowledge in SAS/ SQL (must have)

- Knowledge of Marketing Channels (Google AdWords, Bing, Facebook etc.,) (must have)

- Advanced MS-Excel knowledge (must have)

- Strong knowledge in Macro (must have)

- Knowledge in Google Analytics (good to have)

- Marketing channels - hands on experience (good to have)

- Should be able to drive the projects with minimal supervision

- Basic knowledge in Data modelling (good to have)

- Experience working with clickstream data (good to have)

- Ability to learn new tools/ technologies

Roles and Responsibilities

- Build dashboards using adobe analytics data

- Provide observations and insights

- Support the adhoc requests

- Communicate with client POC and stake holders on a regular basis

- Gather the business requirements and develop the reports as per client requirements