Excellent Publicity - Specialist - Search Engine Optimization

Search Engine Optimization (SEO) Specialist

Company Description:

Excellent Publicity is a dynamic and rapidly growing advertising agency, headquartered in Ahmedabad, India.

Established in 2011, we have expanded our presence to major cities, including Mumbai, Pune, Delhi, Indore, Bangalore, and Dubai.

Over the years, we have built a strong reputation for delivering innovative, results-driven advertising solutions to top-tier clients, including Nature's Basket, SBI, Adani Wilmar, Fab India, and Flipkart.

At Excellent Publicity, we pride ourselves on making brands successful by combining creativity with cutting-edge strategies.

Our team specializes in monitoring, analyzing, and refining campaigns to ensure impactful and sustainable growth for our clients.

We focus on understanding customer needs, crafting compelling marketing solutions, and ensuring the highest level of performance in every project.

We are looking for a dedicated and skilled Search Engine Optimization (SEO) Specialist to join our team.

This role is essential in helping us improve our clients online presence, increase organic traffic, and enhance search engine rankings.

If you have a passion for SEO and want to contribute to the success of high-profile brands, we'd love to hear from you.

Job Responsibilities:

- SEO Strategy Development: Design and implement effective SEO strategies to improve organic search rankings for client websites.

- On-Page SEO: Conduct thorough on-page SEO analysis and optimization, including keyword research, meta tags, headers, URL structures, and content recommendations.

- Off-Page SEO: Build and execute off-page SEO strategies such as link-building campaigns, content outreach, and relationship management with influencers and third-party websites.

- Keyword Research: Identify and target high-value keywords through detailed research and analysis to ensure consistent and targeted organic traffic growth.

- Content Optimization: Collaborate with content teams to ensure that content is SEO-friendly, optimized for search engines, and aligns with the target audience's intent.

- SEO Audits & Reporting: Perform regular SEO audits to monitor website performance and generate comprehensive reports with insights and recommendations for improvement.

- Technical SEO: Work with the development team to ensure proper technical SEO, including site structure, mobile responsiveness, site speed, and fixing crawl errors.

- Competitor Analysis: Analyze competitors SEO strategies and market trends to identify opportunities and areas for improvement.

- SEO Performance Monitoring: Use tools such as Google Analytics, Google Search Console, and other SEO tools to track key metrics like traffic, rankings, and conversions.

- Stay Updated: Keep up to date with the latest SEO trends, algorithm updates, and industry best practices to continuously improve SEO strategies.

Required Skills and Qualifications:

- Proven experience as an SEO specialist or similar role with a solid understanding of SEO techniques, tools, and trends.

- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.

- Strong understanding of on-page and off-page SEO strategies, keyword research, and technical SEO.

- Experience with HTML, CSS, and basic web development practices.

- Ability to analyze data and provide actionable insights to improve SEO performance.

- Familiarity with website performance tools, A/B testing, and CRO (Conversion Rate Optimization).

- Strong communication skills to collaborate with teams and clients.

- Ability to manage multiple projects simultaneously and meet deadlines.

- Bachelors/Masters degree in Marketing, Communications, or a related field (preferred).

Preferred Qualifications:

- Certification in Google Analytics, Google Ads, or SEO-related tools.

- Experience working with e-commerce sites and/or large-scale websites.

- Knowledge of local SEO practices and international SEO strategies