EWar - Head - Digital Marketing

Role :

Reporting to the Co-Founder, you will be responsible for :

- Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same

- Managing all online properties of the brand

- Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics

- Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns through the year

Minimum Qualifications:

- 8+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation and/or Lifecycle Marketing

- Experience with problem-solving and analytical skills including: conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations

- Experience with digital and web analytics and data tracking tools (e.g., Google Analytics, ) and SQL

- Website management and technology experience including CMS, HTML, CSS, and Javascript

- Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights

- Experience with ad serving tools and DSPs (e.g., DoubleClick, Adobe Advertising Cloud)

- Experience working both strategically as well as in an executional capacity to build and deploy campaigns

- Experience presenting ideas to several stakeholders at once

- Experience collaborating and coordinating with internal and external cross-functional teams

- Experience with digital marketing and digital measurement latest trends and best practices