Event Marketing Role

What is the Role?

- You would be responsible to plan and execute Global Event & Webinar Strategy in alignment with community engagement.

- In enhancing brand salience and driving pipeline growth aligned to ABM strategy

- Building a community platform of customers & partners enabling meaningful engagement and driving advocacy

- Generating thought leadership & advocacy led content harnessing interactions with Industry leaders.

What are the Responsibilities?

- Planning an Event & Webinar calendar in alignment with business goals consisting of multiple formats

- Large Scale Third Party Events - Enhancing Brand Salience & Demand Generation across 100+ attendees [ Physical / Virtual / Hybrid ]

- Pando Hosted Roundtables - Enabling meaningful & thought leadership discussions in a physical / closed room discussion across 20+ attendees

- Pando Hosted Webinar/ Virtual Sessions - Enabling meaningful & thought leadership discussions in a virtual discussion across a larger audience

- Align Events & Webinar Calendar to buyer journey in terms of Top/Middle/Bottom of funnel to create meaningful engagement & orchestrating the buyer journey.

- Building a community platform for Customers, Partners & Industry leaders through Pando hosted events & webinars in enabling meaningful engagement within the community and generating thought leadership content that can be leveraged across content distribution channels.

- Liasoning with Event Partners ( Industry Associations, Broadcast / Supply Chain Media or Independent Event Partners ) globally in evaluating / shortlisting relevant events, negotiating on commercial structure & finalizing event deliverables.

- Plan & Execute Content & Programming aligned to a specific event that includes speaker acquisition, curating agenda and alignment with speakers to create a compelling impact through the Event / Webinar led content & speaking opportunity.

- Plan & Execute Audience Acquisition process aligning with the ABM strategy across events & webinars.

- Enable meaningful engagement with the prospects through multiple channels such as 1:1 meetings, demo showcase or hosted luncheons.

- Plan & Execute Brand Deliverables in an Event / Webinar across booth/ stall experience, product collaterals & content assets , brand artefacts & take aways in enhancing our brand salience.

What are the Key Requirements?

- Someone with Experience with Event & Webinar Management & Community Engagement

- Post Graduation in Management

- Min 5 years of experience after post graduation [ at least 3 years in a event marketing role]

- Willing to travel