Functional Responsibility :

- Develop and execute brand roadmap to maximize business value through internal and external stakeholders

- Lead the design, development and execution of product launch related activities like campaigns, social media outreach, etc.

- Analyze market research reports of product performance and competitor data to suggest plans for prioritization, pricing, change in branding strategies and product segmentation

- Act as brand champion to create enthusiasm and focus internally and with external customers and agencies

- Regularly evaluate the progress of brand against preset objectives in terms of market share, prescription share, reach and penetration

- Undertake feasibility analysis through market research and analyzing data for new opportunities within existing product portfolio as well as new areas

- Study the product performance, monitor RoI on brand strategies and forecast sales and market share

- Ensure the implementation of promotional and marketing activities are in line with the organizational policies and associated regulatory norms

- Manage the processes for collection of feedback on products from internal and external stakeholders and ensure that the feedback is translated into marketing requirements and incorporated with product development

- Coordinate with the manufacturing and marketing teams to ensure a forward looking product integration strategy and to avoid duplicate development efforts

- Build and maintain relationships with Key Opinion Leaders (KOL) to promote company products and build the company brand for better brand awareness, industry connect and facilitating sales growth

People Management

- Conduct target goal setting workshops with the Product Managers to enable goal cascade in line with department's objectives

- Coordinate with HR and provide support to identify right candidates for the vacancies in the team

- Recommend trainings required on new and existing products and therapy areas and ensure development of high potentials

- Prepare development plans for low performing team members and provide support to improve their performance

- Hold regular communication meetings with team to share performance updates and to resolve issues

- Drive engagement and build a culture of high performance and meritocracy by recommending promotions for right candidates

SECTION IV:

KNOWLEDGE AND SKILLS:

Education Qualifications B.Pharm. (Candidates with MBA are preferred)

Experience 4-6 years of experience in a similar role in Pharma industry

Knowledge and Skills :

- Functional/Domain related:

- Technical knowledge about Pharmaceutical products/Industry

- Understanding of target population, market & industry

- Strong business acumen, knowledge of latest marketing trends etc.

- Product Knowledge

- Analytical Skills

- KOL mgmt

- Behavioral :

- Operational Planning

- Excellent Communication Skills

- People Management Skills

- Result Orientation

- Creativity

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