ergode.com - Website Operations Manager - Marketing

- Build website marketing strategy based on analytics data

- Drive more registrations and acquire customer base by utilizing marketing tools.

- Trying out new technologies, tactics and tools to move our business forward

- Manage our social media marketing effectively to increase follower base and effectively run social media campaigns

- Participate in and/or lead brainstorming sessions, workshops, and presentations

- Expert in competitive analysis, find new partners to cross sale products on websites.

- Hands on knowledge of Affiliate marketing and help launching affiliate marketing strategy and pricing structure.

- Collaborate effectively with colleagues from a range of disciplines including Strategy, Creative, Account Management, Media and Technology

- Monitor trends in digital and social media for improvements that can be made to the business

- Research/analysis skills e-commerce auditing, trend analyses (hot topics), and user experience (UX) design

- Exhibit the ability to jump from the creative side of marketing to analytical side

- Big-picture thinking plus relentless attention to detail and self- starting mentality

- Demonstrated success working in fast-paced, highly collaborative team environments.

- Develop content strategy aligned with short-term and long-term marketing targets

- Collaborate with marketing and design teams to plan and develop site content, style and layout

- Coordinate engaging content

- Use content management systems to analyze website traffic and user's engagement metrics

- Manage content distribution to online channels and social media platforms to increase web traffic

- Develop an editorial calendar along with campaign calendar and ensure content team is on board

- Ensure compliance with law (e.g. copyright and data protection)

- Stay up-to-date with developments and generate new ideas to draw audience's attention