Lead Generation Specialist

Job Description:

Lead Generation Specialist

Employment Type: Permanent

Reporting to: Managing Director

Department: Sales/Marketing

Working hours: 40 hours

Location: On-Site

- EON Reality, the world leader in XR technology for knowledge transfer, is looking for a data-driven and results-oriented Lead Generation Specialist with 3-5 years experience in the field to drive the generation of qualified sales leads for our global business.

- The employee will be responsible for identifying, prospecting, and nurturing new business leads into qualified sales opportunities for the business development team.

- The employee will be working closely with the marketing team to assist with the delivery of successful lead generation campaigns through targeted digital strategies.

Primary Responsibilities:

- Achieve monthly targets of qualified leads for the global business development team

- Develop and execute short and long term multi-channel campaigns to drive leads

- Utilize and potentially administer , the company's in-house CRM system

- Create, activate, and manage end-to-end demand generation programs and campaigns

- Discuss and produce KPI reports on lead generation activity performance

- Understand EON Reality's products and customers to maximize lead conversion

- Leverage marketing automation and lead management tools to streamline tasks

- Identify new marketing channel strategies and tactics to encourage business growth

Necessary Qualifications:

- Strong knowledge of lead generation tools such as Salesforce, Pardot, LinkedIn Sales Navigator, Skrapp, ZoomInfo, and Cirrus Insight.

- 3-5 years experience in lead generation for technology companies

- Self-motivated and focused on driving results in a proactive manner

- Strong communication skills for all levels

- Deep understanding of enterprise and education sales cycles and buyers journeys

- Adept at prioritizing own workload and remaining organized while meeting deadlines

- Confident user of the MS Office suite including Word, PowerPoint, Excel and Outlook

- Experience in evolving marketing programs based on account intelligence, performance data, ground level feedback from sales and understanding of the business

- Knowledge of campaign tools such as digital media, content syndication, 3rd party lead referral, review channels, email marketing, direct mail, etc.

- Able and willing to work on a global schedule when necessary

Desired:

- Experience in sales or marketing for educational, enterprise, and government sectors

- Salesforce Administrator experience

- Leadership qualities to demonstrate for less experienced marketing professionals

- Experience developing co-marketing demand generation programs with partner companies

- Strong written and numerical skills, particularly for copywriting and report presentations

- Digital marketing experience including social media, PPC, SEO, and more

About EON Reality:

EON Reality is the world leader in Augmented and Virtual Reality-based knowledge and skills transfer for industry and education. EON Realitys 21 years of success are tied to its belief that knowledge is a human right and should be available, accessible, and affordable for every human on the planet. To carry this out, EON Reality has developed the de-facto standard for Augmented Reality and Virtual Reality-based knowledge and skills transfer software that supports devices from mobile phones to large immersive domes.

EON Realitys global development network with more than 20 locations worldwide has created the worlds leading AR/VR library for education and industry with over 8,000 applications and over 40 million users worldwide.

EON is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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