Entrepreneur In Residence Role - Personal Care Business

Entrepreneur in Residence - Personal Care Business

- Our client is a leading nature-based personal care products company backed by a Private Equity firm looking at setting up their D2C business unit.

- Supervising, managing and executing the setting up D2C as a SBU from scratch

- Setup internal technology team and work closely with them for developing technology capability to support D2C business operation

- Driving Marketing, Digital Marketing and Performance Marketing to drive the adoption of products

- Take brand ownership and provide the direction in executing the vision, mission, goals and strategies

- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans

- Driving creative development and create motivating stimulus to get targeted population to "take action" through on-the ground plans

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Monitor market trends, research consumer markets and competitors' activities to highlight opportunities and key issues

- Liaison with the marketing team to ensure consistency with product line strategy

- Anticipate bottlenecks throughout the product life-cycle starting from manufacturing to product launch

Requirement:

- Entrepreneurial experience in scaling a D2C based personal care brand.

- At least 4 years work experience overall, with a minimum 2 year's experience in managing the P&L

- Experience in running multi-functional teams