Salary offered: 12 - 15 LPA

POSITION TITLE: SR. DIGITAL MARKETING MANAGER

- Sr. Digital Marketing Manager will hold the complete authority and accountability of all branding, advertising and marketing activities for specialized ventures of Ensight & it's brands EmailMonks, WebbyMonk, HubMonks & CommerceMonks A team leader, who represents a brand to targeted customers in order to increase awareness, create a specific value, generate sales opportunities and meet lead generation targets.

- As a company we believe in In-bound marketing practices and we understand the value that can be generated by implementing a strong branding strategy. Digital Marketing Manager needs to implement latest inbound marketing methodologies by keeping a contact's journey in mind for our various ventures.

- Digital Marketing Manager also needs to make sure he constantly upgrades himself and his team with the changing digital marketing landscapes. Being dynamic and adapting changing trends is the key to success in the digital marketing world. Constant research, knowledge gathering and team training are part of the KRA.

- The role also requires thorough planning, strategizing and execution of digital strategies by keeping the end result in mind.

- The exact responsibilities and the main duties of the Sr. Digital Marketing manager can be summarized as follows :

JOB DESCRIPTION :

Key Responsibilities

- Managing, motivating and constantly upgrading a team of marketing professionals including Content Marketers, Content Writers, Search Marketers, Designers, etc

- Develop and execute marketing strategies, focused on-demand generation, contact nurturing, conversion optimization and driving revenue in a manner that supports business growth, enhances brand equity, drives awareness, and builds a loyal customer base

- Oversee new member and new customer acquisition campaigns, customer retention and traffic-driving campaigns, including but not limited to content marketing, display advertising, search marketing (SEO and SEM), email, affiliate marketing, retargeting and social marketing

- Overseeing various lead generation and lead nurturing practices like CRO & Email Automation

- Orchestrate social media and PR activities; identify, follow and participate in all relevant social media platforms

- Strategize and execute international events and exhibition planning to achieve targeted footfall

- Analyze campaign performance data and create internal reporting to inform overall performance and ROI

JOB TITLE :

Sr. DIGITAL MARKETING MANAGER

JOB LOCATION : AHMEDABAD

Skills Required :

- Strong team management and team mentoring skills

- Hands on experience in online marketing and brand management

- Broad understanding of email marketing, web development, social platforms, customer segmentation methodology, and engagement analysis

- Experience of managing online campaigns across a number of media vendors and tools (including, but not limited to, Adwords, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)

- Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams

- Responsible self-starter, innovative thinker, analytic, detail oriented; comfortable in a metrics-driven business environment

- Understanding of Inbound Marketing principles and hands-on experience with HubSpot marketing suite would be an added advantage

- Minimum 6 years of exposure to Branding, Advertising and Online marketing with at least 2 years of team management experience

Education, Expertise & Experience :

- We are looking for a Sr. Digital Marketing Manager having above 5 years of digital marketing experience.

- Great communication skills, both written and verbal is a must

- Bachelor's degree with relevant experience is a must. Candidates having MBA with Marketing specialization from reputed universities can have added advantage

ABOUT ENSIGHT :

Ensight is a growth oriented, forward looking and fast paced technology and marketing solution provider. What differentiate us is our Business Model and Philosophy of Focused approach. Our Model and Philosophy has helped us grow from a group of around 20 members to a great team of over 350 members in just 4 years. Our specialized ventures offer services to over 4500 customers worldwide including Disney, National Geography, 21st Century Fox, Cambridge University, Oracle & more.

Each of our ventures are highly focused towards solving one pain area of the industry and we do it well with our specialized and expert team.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.