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HR Manager at enParadigm Performance Solutions
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enParadigm - Senior Marketing Manager - SaaS (3-6 yrs)
Enparadigm is one of India's leading Sales Enablement and Learning companies. We work with the top BFSI organizations to drive their frontline sales Productivity through our SAAS platforms on sales enablement and sales-readiness.
Our client list of 500+ companies from 20+ sectors includes Citibank, HSBC, Coca Cola, Infosys, Dell, MRF, SBI, TCS, Philips, etc.
Role :
- Market mapping in the target industries and geographies to identify decision-makers
- Plan and execute customer acquisition campaigns for named accounts in the domestic and international markets
- Create a pipeline of qualified leads for the sales team
- Design customized messaging based on industry trends
- Manage a potential customer through the entire process and ensure a smooth sales handover
- Own the entire lead life-cycle starting from a well-planned outreach to demonstrating product capabilities over a demo and a smooth sales handover
- Be the brand and solutions evangelist and be actively involved in events, workshops, etc. to educate the relevant stakeholders about our frontline sales solutions
Candidate Profile:
- Individuals with at least 3+ years of relevant work experience in marketing for enterprise software companies
- Excellent written and spoken communication
- Experience with marketing automation and lead nurturing processes
- Start-up acumen: Ability to get your hands dirty in an unstructured environment
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