Engagement Manager/Senior Engagement Manager - Digital Marketing/Online Marketing - IIMs/ISB/ XLRI/FMS/SP Jain

Please make sure candidate should qualify checklist written below:

Ques: How many year of experience does the candidate have in Digital Marketing?

Ques: Has the candidate been responsible for the revenue growth in his/her current or previous role?

Ques: Does the candidate have experience in end to end project management and Team Management?

Ques: What verticals/industries does the candidate have experience working on? Please mention

Ques: Does the candidate have experience in working with international clients?

Ques: Is the candidate a full time MBA from tier 1 Institute?

Ques: What kind of digital marketing projects has the candidate handled? [For example: Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, site experience optimization etc] Please mention

Ques: Has the candidate been involved in formulating any digital marketing strategies/programs for the client/company?

Responsibilities:

Strategy:

- Advise the client and account teams on new digital marketing opportunities and trends in the industry. Understand the client business and apply appropriate digital marketing frameworks to drive revenue growth/ client acquisition programs.

- Partner with account management teams to develop digital marketing solution strategy spanning across - Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, site experience optimization

- Ability to create strategic plans, develop business cases and formulate the digital marketing strategies for our clients.

Problem Solving:

- Analyze client business data and define the business problem

- Apply strategic problem solving, data analysis and consultative skills to deliver project outcomes.

- Strategize and formulate implementable road maps for solving client challenges in digital marketing (lead generation/sales/acquisition/branding, etc.) by collaborating with subject matter teams

Program Management:

- End to end project management throughout the project lifecycle - strategy, planning, kickoff, implementation, progress and post mortem

- Own project goals and drive the outcomes/results with the help of the solution teams

- Translate strategic plan to a mid-level and detailed execution plan

- On-time, on-budget and quality delivery of the project

Communication:

- Manage communication with the client, account management and delivery/solution teams on a regular basis to ensure the health of the relationship and project goal progress

- Provides regular updates to internal and external stakeholders

- Provides the client business context to the solution teams and helps drive the solution development to positively impact client goals

Required qualifications

- MBA from a premier institute (such as IIMs/ISB/ XLRI/FMS/SP Jain)

- At least 5+ years of experience in marketing, strategy or business consulting roles

Desired Skills - Ability to think strategically to impact business outcomes and create strategic roadmaps