Employer Branding- Brand Marketing

Exp-12-15 yrs

Work location- Anywhere

Required Qualifications:

- A minimum of 12-15 years of experience required

- A minimum of Bachelor's Degree required

Key Responsibilities

- Demonstrates intimate knowledge and/or a proven record of success overseeing global marketing programs leveraging digital marketing techniques, recruitment marketing trends and leading employer brand practices, emphasizing the following areas:

- Developing and implementing a data driven, integrated recruitment marketing and brand strategy delivering results against strategic priorities across multiple countries in order to build a talent pipeline and build employer brand equity for the AC's in identified markets ;

- Developing and overseeing marketing tactics across several functional areas of the marketing mix including: brand, digital and social marketing, external communications, collateral, events, etc. and driving strategy to tie these initiatives together to drive talent pipeline

- Collaborating with subject matter specialists and leadership in multiple countries to develop and drive compelling candidate messaging

- Utilizing competitive and market research in key countries to understand candidate preferences, marketing dynamics and competitive strategies and incorporating this information to drive high impact and differentiated recruitment campaigns

- Understanding competitors recruitment strategies in key markets/countries in order to align our go to market strategy and point of view

- Exhibiting in depth knowledge and understanding of recruitment technology (CRM and ATS systems) in order to develop a complete candidate experience

- Optimizing knowledge and/or a proven record of success in recruitment marketing and employer brand strategy

- Developing and implementing marketing programs that are on the leading edge and leverage the latest marketing technologies to create a greater candidate experience (e.g., social listening, analytics, etc.);

- Strong experience in engaging and managing recruitment marketing agencies, including deep understanding of paid recruitment marketing media strategies and job boards, analyzing data, optimizing campaigns,

- Evaluating, analyzing and interpreting voice of the candidate and market research information from a variety of sources and in multiple countries and applying learning to drive marketing strategy specific to each country

- Leading, managing and coaching/developing resources in key markets/countries including hiring and performance management;

- Developing and sustaining relationships with peers and subordinates;

- Building and maintaining relationships with subject matter specialists and leadership, including effectively navigating a complex organization, and doing this effectively in multiple countries;

- Working independently to resolve issues and coordinating with leadership or subject matter specialists when necessary;

- Demonstrating abilities to communicate and write in order to translate complex concepts into easy to understand and compelling messaging;

- Overseeing marketing strategies and plans that deliver positive results in brand awareness and revenue growth across multiple countries

- Assessing marketing needs to make recommendations in allocation of marketing budgets across all programs, measuring and tracking results of marketing programs, reporting on return on investment (ROI);

- Managing and driving multiple complex marketing programs across multiple multiple countries

- Influencing leadership in order to increase effectiveness of marketing activities thus driving revenue and strengthening brand in the marketplace; and,

- Overcoming internal barriers and resource constraints to produce successful programs.

Shobha

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.