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Consultant at Careernet
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Employee Engagement Role - Advertising Firm (3-10 yrs)
- Building EVP, Pitch and story and successful application & amplification across channels.
- Development of social media as both a brand strategy and candidate generation tool by partnering with businesses to drive engagement strategies and metrics.
- Supporting the Talent Acquisition team in achieving recruitment targets by devising recruitment marketing campaigns online and offline.
- Managing online reputation of the Organization.
- Employer brand research, metrics and tracking.
- Strong understanding of company brand, Employer Brand and Talent Brand and drive its impact on business.
- Integration of all marketing channels for brand development: web-site traffic growth, collateral development, campus events and social media marketing.
- Development and ongoing management of recruitment marketing programs, marketing strategy, Brand management, Digital /social media marketing, Employer branding, corporate identity and transformation, market research, advertising, Communications, Events and program management.
- Broad overall business acumen and knowledge of business
- Understanding and skills in strategic marketing and communications, including digital marketing and the ability to apply that in Talent Branding.
- Ability to apply integrated marketing concepts, visual identity, brand strategy and positioning
- Experience of digital and social channels to reach the desired audience
- Deep understanding of audience segment in the Talent market
- Strong consumer marketing and promotions experience
- Data and analytical orientation to develop meaningful metrics
- Strong project management skills
- Thrive on working in intense, deliverable-driven and deadline-driven environments and ability to think in abstract and deliver in ambiguity.
- Passion for the world of Talent Branding
- Masters degree in Marketing, communications or HR from a good institute.
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