Employee Engagement Role - Advertising Firm

- Building EVP, Pitch and story and successful application & amplification across channels.

- Development of social media as both a brand strategy and candidate generation tool by partnering with businesses to drive engagement strategies and metrics.

- Supporting the Talent Acquisition team in achieving recruitment targets by devising recruitment marketing campaigns online and offline.

- Managing online reputation of the Organization.

- Employer brand research, metrics and tracking.

- Strong understanding of company brand, Employer Brand and Talent Brand and drive its impact on business.

- Integration of all marketing channels for brand development: web-site traffic growth, collateral development, campus events and social media marketing.

- Development and ongoing management of recruitment marketing programs, marketing strategy, Brand management, Digital /social media marketing, Employer branding, corporate identity and transformation, market research, advertising, Communications, Events and program management.

- Broad overall business acumen and knowledge of business

- Understanding and skills in strategic marketing and communications, including digital marketing and the ability to apply that in Talent Branding.

- Ability to apply integrated marketing concepts, visual identity, brand strategy and positioning

- Experience of digital and social channels to reach the desired audience

- Deep understanding of audience segment in the Talent market

- Strong consumer marketing and promotions experience

- Data and analytical orientation to develop meaningful metrics

- Strong project management skills

- Thrive on working in intense, deliverable-driven and deadline-driven environments and ability to think in abstract and deliver in ambiguity.

- Passion for the world of Talent Branding

- Masters degree in Marketing, communications or HR from a good institute.