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28/11 Priyanka Singh
Assistant Manager- HR at Emoha

Views:228 Applications:86 Rec. Actions:Recruiter Actions:18

Emoha - Manager - Performance Marketing (5-10 yrs)

Gurgaon/Gurugram Job Code: 1186417

About Emoha:

Emoha is a 'connected community' for elders and their families, bringing together world-class expertise and delivering single-click access to a range of health, emergency, social-engagement, convenience services at home, so that elders can live life to the fullest. Emoha was founded in early 2019 by elder care professionals and entrepreneurs who have individually worked in diverse fields from design, technology, geriatrics, healthcare and in India and the United States. Emoha is anchored by Lumis Partners, a global operating investment firm with industry-leading portfolio companies like Sheroes, Talent Edge. More details - www.emoha.com

You'll enjoy this role if you are:

- Passionate about our mission of serving the elders - Possess a performance mindset and raise the bar of achievement consistently - Comfortable with ambiguity and change - A collaborator and open communicator who believes in building relationships regardless of title or tenure - A culture builder who understands and believes in building diverse and inclusive teams

Your day-to-day responsibilities:

- Drive/execute growth & marketing campaigns for Emoha, focused on key metrics in terms of strategy, team management & growth management


- Deploy successful marketing campaigns and take ownership right from ideation to implementation


- Responsible for setting the overall organization-wide Performance Marketing and Acquisition


- Strategy, including planning, budgeting, reporting and execution across google and Facebook


- Segment customer base on various transactional/behavioural / exploration features & design effective 'reach out' programs for them in the form of marketing campaigns


- Monitor customer funnel & identify new levels of growth and apply them to business


- Create and implement a digital marketing strategy to drive awareness, traffic, conversions, and revenue


- Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.


- Drive marketing effectiveness through continuous communication (A/B) testing, innovate using different platforms and new products launches, active co-creation, ideation and planning


- Manage social media marketing, online advertising, community management, SEO to achieve business objectives.

You'll be successful in this role if you have:

- Come from a digital first and App first background - Has hands-on understanding & experience on Clevertap


- Proven Facebook marketing experience and working with the creative and content team to get high performing creatives


- Must be data driven with strong problem solving and analytical skills


- High degree of ownership in taking things to completion


- Ability to multitask and work on diverse range of requirements


- Excellent communication skills with ability to handle complex negotiations


- Well-versed in performance marketing, conversion, and online customer acquisition


- Experience with website analytics tools (e.g. Google Analytics, NetInsight, Omniture, Web Trends)


- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.


- Proactive and motivated team player with a strong work ethic


- Excellent team management and stakeholder management skills


- 5+ Years of Digital marketing experience

Benefits:

- An incredible team of smart and supportive people


- A competitive compensation package, including attractive health and accidental insurance


- Amazing variable components (Retention, incentives, etc.)


- We are generous with ESOPs for folks who treat Emoha like their own company

Qualification

- MBA/Engineer from a tier 1/2 institute

Experience - 5+ years of experience in Digital Marketing domain preferably from start-up.

Location & Mode:

- Gurgaon - Work from Office

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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