Key Responsibilities:

1. Brand Strategy Development:

- Develop and refine the brands overall strategic direction, including short-term and long-term goals.

- Conduct market research to identify target audience preferences, market trends, and competitors.

- Create and implement brand guidelines to maintain consistency in branding across all channels.

2. Brand Positioning:

- Define and communicate the brand's unique value proposition.

- Identify key brand differentiators and create messaging to convey these to the target audience.

- Collaborate with product teams to align branding with product offerings.

3. Marketing Campaigns:

- Develop and execute integrated marketing campaigns to promote the brand and its products or services.

- Manage advertising, public relations and social media efforts to increase brand awareness.

- Monitor and analyze campaign performance and adjust strategies as needed.

4. Content and Creative Management:

- Work with creative teams to develop branding materials, including logos, advertisements, packaging, and promotional content.

- Ensure that all creative assets adhere to brand guidelines.

- Approve and oversee the production of marketing collateral.

5. Budget Management:

- Develop and manage the brand marketing budget.

- Monitor expenses and allocate resources effectively to maximize ROI.

6. Cross-functional Collaboration:

- Collaborate with various departments, including product development, sales, and customer support, to align branding efforts.

- Communicate brand strategies and guidelines to internal teams and external partners.

7. Brand Performance Analysis:

- Monitor and assess brand health and performance through key performance indicators (KPIs).

- Conduct regular market research to identify opportunities for brand growth and improvement.

- Prepare reports and presentations to communicate brand performance to senior management.

Candidates Qualification:

- Master's degree Preferred

- Proven experience in brand management or marketing, with a track record of successful brand campaigns.

- Strong analytical skills and proficiency in using marketing analytics tools.

- Excellent communication and interpersonal skills.

- Creative thinking and the ability to generate innovative ideas.

- Project management skills and the ability to manage multiple tasks and deadlines.

- Knowledge of digital marketing and social media platforms.

- Familiarity with market research and competitive analysis.

- Proficiency in Microsoft Office Suite and marketing software/tools.