HR at Eminent Digitals
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Eminent Digitals - Brand Manager (1-2 yrs)
1. Brand Strategy Development:
- Develop and refine the brands overall strategic direction, including short-term and long-term goals.
- Conduct market research to identify target audience preferences, market trends, and competitors.
- Create and implement brand guidelines to maintain consistency in branding across all channels.
2. Brand Positioning:
- Define and communicate the brand's unique value proposition.
- Identify key brand differentiators and create messaging to convey these to the target audience.
- Collaborate with product teams to align branding with product offerings.
3. Marketing Campaigns:
- Develop and execute integrated marketing campaigns to promote the brand and its products or services.
- Manage advertising, public relations and social media efforts to increase brand awareness.
- Monitor and analyze campaign performance and adjust strategies as needed.
4. Content and Creative Management:
- Work with creative teams to develop branding materials, including logos, advertisements, packaging, and promotional content.
- Ensure that all creative assets adhere to brand guidelines.
- Approve and oversee the production of marketing collateral.
5. Budget Management:
- Develop and manage the brand marketing budget.
- Monitor expenses and allocate resources effectively to maximize ROI.
6. Cross-functional Collaboration:
- Collaborate with various departments, including product development, sales, and customer support, to align branding efforts.
- Communicate brand strategies and guidelines to internal teams and external partners.
7. Brand Performance Analysis:
- Monitor and assess brand health and performance through key performance indicators (KPIs).
- Conduct regular market research to identify opportunities for brand growth and improvement.
- Prepare reports and presentations to communicate brand performance to senior management.
- Master's degree Preferred
- Proven experience in brand management or marketing, with a track record of successful brand campaigns.
- Strong analytical skills and proficiency in using marketing analytics tools.
- Excellent communication and interpersonal skills.
- Creative thinking and the ability to generate innovative ideas.
- Project management skills and the ability to manage multiple tasks and deadlines.
- Knowledge of digital marketing and social media platforms.
- Familiarity with market research and competitive analysis.
- Proficiency in Microsoft Office Suite and marketing software/tools.