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24/06 Vineet Shukla
HR at Emcure

Views:4466 Applications:523 Rec. Actions:Recruiter Actions:510

Emcure - Lead/GM/AD/Director - Business Strategy (10-15 yrs)

Pune Job Code: 1115594

Lead - Business Strategy

1. Lead the specific Strategic Marketing Projects of India Business.

2. Play a pivotal role in deciding Marketing Strategies for India Business.

3. Help and guide division specific Marketing teams.

4. Support the own team members in making communication around the defined brand specific strategies.

5. Ensuring that the Defines strategies are well executed.

6. New product evaluation, launch plan, primary and secondary research, KOL opinion and feedback.

7. Portfolio strategy - portfolio realignment and evaluation.

8. New division launch plan and strategy.

9. Digital outreach and engagement plan. ATL / BTL activities.

10. Commercial evaluation of in licensing opportunities for brands / portfolio of brands

11. Brand analysis using secondary research through Iqvia / AWACS/ CMARC ie Sales and prescription analysis to drive insights and brand strategy

12 KPI monitoring of brands and support the business teams on brand strategy.

13. Work on strategy for digital initiatives/ medical initiative and purpose initiatives of the company. Design strategy and outreach plan for these initiatives.

14. Advertisement and communication strategy for the brands. Marketing plan for core brands. P&L analysis and management as a support to President.

15. Monthly print inputs and promo inputs plan for the different BUs

KPI's:

1. Growth Of Strategic Brands.

2. Performance- Topline and target achievements of those strategic brands.

3. Quality of Communication to Division Marketing teams.

Qualification:

1. MBA from Reputed and Premier Institutes.

Experience:

1. Sales and Marketing Roles in Leading organization/Leading Start ups.

2. Brand Building Experience.

3. Roles in Strategic Brand Marketing is Preferred.

4. Experience of doing Performance and Growth Marketing would be preferred

Women-friendly workplace:

Maternity and Paternity Benefits

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