iimjobs

.com
Chat

iimjobs
jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
20/08 Kasturi Sarkar
HR at Emami Limited

Views:530 Applications:133 Rec. Actions:Recruiter Actions:6

Emami Group - Senior Manager - Digital Marketing (8-11 yrs)

Kolkata Job Code: 1142839

Senior Manager - Digital Marketing


- Develop digital strategy and execution plan for the platforms/products/services

- Develop detailed execution plan for the year along with measurable KPI's

1. Creating and executing customer re-activation & retention campaigns campaigns that improve engagement and reduce churn.

2. Using data analytics to generate insights in order to optimize campaigns and generate customer segments-based insights for use within business development and other CRM initiatives.

3. Re-active lapsed customers by launching engaging marketing campaigns

4. Launch and execute campaigns to drive sign ups on the platform

5. Generate monthly strategies for the growth of revenue from existing portfolio of customers

6. Ensuring the correctness of customer data and manage any data cleansing activities.

7. Continually testing and refining campaigns to gain insight and maximize usage and uptake.

8. Providing support on any requests or issues pertaining to CRM.

9. Previous experience of working on CRM tools like Moengage, Clevertap and webengage would be good to have

10. Strong proficiency in excel and data understanding

11. Hands on experience in Creating reporting dashboards and templates using Advanced excel

12. Experience publishing, managing workflow and maintaining content within an enterprise web experience management platform

13. Energetic self- starter with good interpersonal and collaborative teamwork skills.

14. Has a positive attitude and is self- directed, able to see and understand the big pictures while remaining focused on execution of day- to- day details. Digital and Email marketing data to enable an effective decision making

15. Track, compile, share and distribute key performance indicators / metrics

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

See more initiative
Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.