HR Manager at Emami Limited
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Emami Group - Senior/Brand Manager - New Product Development (4-6 yrs)
- Defining the New Product strategy for brand Zandu
- Understanding the E-Commerce business dynamics and accordingly define the product entry strategy
- Identifying new categories and products with the right fitment with brand Zandu
- Build a strong product pipeline of atleast 100 new products for next one year
- Identify the complete pricing, sourcing, marketing strategy and execution of the same
- Managing the NPD portfolio P&L with a healthy topline and bottomline
- Launch the brands in digital space and define the marketing plans for successful launch across categories
- Own the digital first brands and launch them in other channels post success stories in digital space.
- Leading consumer studies for insight mining and assisting in conceptualization of new ideas, assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned Brand/Product Portfolio for improved market performance (e.g., market share, profitability etc.).