Reports to GM Reported by Brand Executives ROLE OBJECTIVE - As Sr.Brand Manager of Emami Ltd, the incumbent: - Ensures that the brand's equity is nurtured &amp; nourished in keeping with strategic objectives. - Assists in developing and executes the marketing &amp; branding strategy to improve market share and reach. - Defines the brand &amp; its proposition &amp; activation, its advertising concept, pricing, packaging, and promotion. - Co-ordinates with sales department to implement &amp; monitor marketing initiatives for the brand. - Ensures effective media evaluation &amp; planning attain maximum ROI by co-ordinating with key media providers for the Brand. - Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives. RESPONSIBILITIES - Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans. - Understands &amp; defines the brand identity &amp; align all the brands plans accordingly - Coordinates with advertising &amp; research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity - Plans ATL &amp; BTL so as to deliver the required value proposition, as derived from the above brand identity - Coordinates with R&amp;D for product conceptualisation, positioning, new product development etc. - Scans the business environment to explore options for revenue generation from new and existing customers - Develops and executes plans for brand extension. - Develops annual plans and budgets for the brand. - Keeps track of all brand related expenditures vis--vis budgets. - Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities). - Coordinates with internal &amp; external media agencies for implementation of the Brand's strategy. - Coordinates with other departments like Sales, R&amp;D, Finance, Integrated Planning, Sourcing &amp; HRD for product &amp; brand related requirements. - Ensures that the brand focus is maintained through media &amp; PR activities. - Conceives, develops, proposes, implements &amp; controls attractive sales promotional drives across various levels of trade &amp; consumer franchise. - Monitors, tracks &amp; evaluates market &amp; competitive dynamics. - Develops systems within brand teams which facilitates better MIS and synergy of operations - Assists in developing market entry strategy for previously untapped geographies based on market intelligence - Undertakes all market research for obtaining feedback on various aspects of the brand - Monitors and tracks of performance of brand based on specified criteria. - Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team. - Monitoring and analysing the Retail Audit for planning. - Ensures that the top-line &amp; bottom-line objectives of the brand are strictly met. - Develops various schemes incentive / discount to increase the contribution of the brand. - Negotiation with vendors for printing of POS materials and for the BTL activities. - Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions - Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis - Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team - Key Internal Interfaces Key External Interfaces - Media Manager: For all media related issues - Manager - New Brand Development: For all new brand launches and market testing - Sales: For planning promotions developing marketing strategy and to et market feedback - R&amp;D: For new product development - Corporate Communication: For standardised brand properties and aligning of individual brands with the Emami brand &amp; business focus - Market Research Agencies: For market feedback on Emami products as well as competitors- products and strategies - Marketing &amp; Branding Consultants: For developing Marketing and branding initiatives - Advertisement &amp; Media Agencies: For all advertisement, endorsement and media related issues JOB REQUIREMENTS DESIRED PROFILE Education Experience - Post Graduate Diploma / MBA or equivalent in Marketing - 6-10 years in Marketing and atleast 2-3 years in a position of similar responsibility DESIRED SKILLS - Functional Behavioral - Media relations - Marketing Strategy - Branding - Sales - Advertising / Promotions - Planning &amp; organizing - Communication - Leadership - Creativity - Analytical ability Note: List of skills is indicative &amp; not exhaustive. A detailed study needs to be conducted for an exhaustive listing.

Kolkata

Emami Group - Senior Brand Manager 

Emami Group - Senior Brand Manager  ,Job Description for Emami Group - Senior Brand Manager  in Emami Group in  Kolkata for (6-10) years of experience. Apply Now!

Job Description for Emami Group - Senior Brand Manager  in Emami Group in  Kolkata for (6-10) years of experience. Apply Now!