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08/08 KASTURI SARKAR
HR at Emami Limited

Views:467 Applications:126 Rec. Actions:Recruiter Actions:24

Emami Group - Manager - Innovation (6-10 yrs)

Mumbai Job Code: 1136977

Roles & Responsibilities NPD:

- To derive the NPD choices on FAH Cream/FW and HE Portfolio(Sub brand, variant, category extension)

- To manage the NPD project & the NPD pipeline of an important category

- Liaison with cross functional team: R&D, Packaging, manufacturing, Ops to drive project

- Work with the brand team to ensure marketing mix readiness for the product

- Design and implement the GTM (in conjunction with rest of brand team)

- Exposure to Basics of market/consumer research: BDI, CPT/BPT, Volumetric studies etc

Rural (Skill weightage of 30-35%):

- To design & to implement interventions in rural markets to drive penetration on the brand

- To drive activations & to enable MS gain in key markets

- To design & implement trade strategies in conjunction with Trade marketing

Skills

- NPD Project management skills & scoping skills

- Ability to understand nuances of brand architecture

- Experience in designing & implementing GTM (E-Com would be a welcome addition)

- Basic understanding of sales operations (rural markets would be welcome)

- Experience FMCG Professional/D2C Professional with experience of incubating/launching new brands

- Professionals from E-Com who have launched private labels

- Soft skills Ability to manage/lead cross functional relationships

- Strong execution skills (NPD GTM and Rural marketing would be needing it)

- Role KPI NPD P&L (NSV, GC, NC), %Ach on GTM Goals, Rural MS & HHP Nos

Women-friendly workplace:

Maternity and Paternity Benefits

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