MARKETING ANALYTICS AND INVESTMENT ROI : - Manage execution of monthly advertising and promotions calendar. Track marketing budgets and ensure profitable ROI across all marketing investments in CPC, CPM, Co-op, others. - Closely monitor competitive activities, positioning, brand health, and brand share. Track competitive SKU's for promotions, offers. - Drive new customer acquisition with a strong understanding of brand and business goals. Increase Customer Lifetime Value through effective segmentation and targeted promotions - Undertake all market research for obtaining feedback on various aspects of the brand growth objectives for the year. Strategize, plan &amp; execute integrated marketing campaigns/ projects to engage customers effectively. PERFORMANCE MARKETING AND AGENCY MANAGEMENT : - Manage Digital and creative agencies, collaborate closely as strategic partners with a strict focus on agreed ROAS and other Audit metrics - Build a strong brand connect with the target audience through campaigns, events, and partnerships in alliance with Digital Agency and Ecommerce Platforms. - Partner with the team to dive deep on root causes &amp; address relevant opportunities/weakness through innovative marketing/ advertising/ communication programs NEW PRODUCT LAUNCH SUCCESS : - Develop independent market view and consumer trends for identifying new product ideas. - Lead the design, development and Go-to-Market strategy for New Products/ Combo- s/ Multi-packs - Work closely with the Brand and Innovations team for the timely launch of the new products across targeted platforms CONTENT AND LISTINGS MANAGEMENT : - Maintaining consistency in brand image, positioning, and communication across all customer touch-points, brand assets, campaigns, etc. - Prioritize marketing projects and ensure efficient execution with available resources ENHANCE PATH TO PURCHASE VIA INTEGRATION WITH DIGITAL MEDIA : - Defining user journey &amp; experience for understand consumer behaviour and brand connect - Work closely with Digital Media teams to plan integrated media campaigns for driving traffic to ecommerce portals - Customer acquisition and cost reduction through effective campaign management across digital channels.

Bangalore

Chennai

Kolkata

Emami Group - Manager - Customer Marketing  eCommerce 

Emami Group - Manager - Customer Marketing  eCommerce  ,Job Description for Emami Group - Manager - Customer Marketing  eCommerce  in Emami Limited in  Bangalore Chennai Kolkata for (4-8) years of experience. Apply Now!

Job Description for Emami Group - Manager - Customer Marketing  eCommerce  in Emami Limited in  Bangalore Chennai Kolkata for (4-8) years of experience. Apply Now!