- Scans the business environment to explore options for revenue generation from new and existing customers. - Drives the formulation of marketing strategy of Emami Ltd encompassing all brands. - Understands the strategic business requirement of the organization based on the organisation growth focus and strategy. - Strategises on new product development &amp; reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence. - Leads and finalises brand plans &amp; growth avenues and their strategic fit with corporate plan. - Assumes overall responsibility in formulation of Brand vision, brand architecture &amp; plan for brand extension. - Guides brand &amp; category managers to develop these strategies into detailed marketing plans and executions. - Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of Emami Ltd and individual brands. - Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity. - Takes overall responsibility for Product Conceptualisation, positioning &amp; New product development in co-ordination with R&amp;D. - Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy. - Co-ordinates with Market research agencies to get feedback on existing products and on their availability &amp; brand equity. - Co-ordinates with media agencies for effective media planning &amp; evaluation to ensure optimal ROI on all media investments. - Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands. - Regularly collects and analyses competitor information through market intelligence and other sources. - Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement. - Develops market entry strategy for previously untapped geographies based on market intelligence. - Evaluates marketing consultants employed on their deliverable and ensures desired results are achieved. - Develops standardized Systems and Processes to enhance performance and remove redundancies. - Develops Annual Plans &amp; Budgeting for the brand and monitors the expenditure. - Ensures Optimal pricing of products so that the top-line &amp; bottom-line objectives of the brand group are strictly met. - Strives to increase return on expenditure on advertisement &amp; brand endorsement.

Kolkata

 Emami Group - Group Brand Manager 

 Emami Group - Group Brand Manager  ,Job Description for  Emami Group - Group Brand Manager  in Emami Group in  Kolkata for (7-10) years of experience. Apply Now!

Job Description for  Emami Group - Group Brand Manager  in Emami Group in  Kolkata for (7-10) years of experience. Apply Now!