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HR at Emami Limited
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Emami Group - Brand Manager/Senior Brand Manager - Consumer Care Division (6-10 yrs)
- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.
- Assists in developing and executes the marketing & branding strategy to improve market share and reach.
- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.
- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
- Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.
- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.
- Commercials outcome of business (Top-line and Bottom-line)
- P&L Management - including Media plan, BTL Plan (consumer experience to grow) and Trade plan
- Identify immediate opportunity and tap on same
- Supply chain management
- Tactical communication (Consumer offer film) development
- Brand Plan (understanding source of growth and designing plans for same)
- Brand Activation
- S&OP
- Extraction of opportunity (Trade management)
- P&L Management
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