jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
21/11 Kasturi Sarkar
HR at Emami Limited

Views:795 Applications:252 Rec. Actions:Recruiter Actions:12

Emami Group - Assistant Brand Manager - Digital First Brands (3-4 yrs)

Delhi/Delhi NCR/Gurgaon/Gurugram Job Code: 1183425

Assistant Brand Manager - Digital First Brands

- Managing the 5 Ps of marketing, i.e. (Product, Price, Place, Promotion and Proposition) under the guidance of the Brand Managers.

- Planning and providing required marketing support for brand in terms of advertising, promotion / planning & execution, schemes etc. in co-ordination with Cross Functional Teams.

- Achieving topline performance of the assigned portfolio in line with the organizational goal.

- Makes the existing product more efficacious and also works towards new product development in the existing brand.

- Maintains the price of the brand at par with the competition and tracks the strong markets of the brand on regular basis and in line with the competition.

- Works on the core of the brand on what it is communicating to the consumer and what benefits they derive from the brand.

- Makes market visit to understand on how the brand is performing and take reviews from Wholesaler and Retailers on the same.

- Monitors overall Category / Brand health, product performance segment wise and delivers the plans on time to increase sale number for improvement in Market Share.

- Achieves topline performance of the assigned portfolio/focus brands in line with the organizational goal and ensures achievement of Brand Sales Target.

- Conducts market visits to gather consumer insights and business analytics to collect competitor information and understand reason for performance/ nonperformance of the Brand.

- Creates briefs for consumer studies essential for understanding the changing role of brand in consumers' lives and crafts communication briefs for the brand, based on the business challenge, marketing objective and brand task at hand.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.