HR at Emami Limited
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Emami Group - Assistant Brand Manager - Consumer Care Division (2-3 yrs)
- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
- Coordinates with R&D for product conceptualization, positioning, new product development etc.
- Assists in developing and executing plans for brand extension.
- Keeps track of all brand related expenditures vis- vis budgets.
- Coordinates with internal & external media agencies for implementation of the Brand's strategy.
- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
- Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise.
- Undertakes all market research for obtaining feedback on various aspects of the brand
- Tracks performance of brand based on specified criteria.
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