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16/11 Kasturi Sarkar
HR at Emami Limited

Views:1593 Applications:539 Rec. Actions:Recruiter Actions:19

Emami Group - Assistant Brand Manager - Consumer Care Division (2-3 yrs)

Mumbai/Kolkata Job Code: 1005693

- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- Coordinates with R&D for product conceptualization, positioning, new product development etc.

- Assists in developing and executing plans for brand extension.

- Keeps track of all brand related expenditures vis- vis budgets.

- Coordinates with internal & external media agencies for implementation of the Brand's strategy.

- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise.

- Undertakes all market research for obtaining feedback on various aspects of the brand

- Tracks performance of brand based on specified criteria.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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