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09/08 Sudeep V
Talent Advisory Partner at Catalyst Solutions

Views:830 Applications:201 Rec. Actions:Recruiter Actions:0

Email Campaign Specialist - IT Firm (2-5 yrs)

Bangalore Job Code: 961450

Job Description :

- Develop Campaign Briefs

- Create various email lists and campaigns

- Create and design various CTAs and email templates

- Determine email marketing KPIs

- Share and discuss the report performance with the Campaign performance analyst

- Work towards the development of lead generation strategy with the help of Campaign Planner and Campaign manager

- Suggest methods for improvements of emails and templates

- Segment lists based on behaviors like past email engagement and website interactions

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

- Experience in Requirement gathering and campaign plan development

- Proven experience in Marketing Automation tool like Exact Target

- Understanding of Email campaign development life cycle

- Target audience segmentation

- Litmus email test experience

- Should be well versed with Marketing Automation tools like Salesforce cloud, Adobe Campaign Manager, Marketo etc

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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