Email Campaign Specialist - IT Firm

Job Description :

- Develop Campaign Briefs

- Create various email lists and campaigns

- Create and design various CTAs and email templates

- Determine email marketing KPIs

- Share and discuss the report performance with the Campaign performance analyst

- Work towards the development of lead generation strategy with the help of Campaign Planner and Campaign manager

- Suggest methods for improvements of emails and templates

- Segment lists based on behaviors like past email engagement and website interactions

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

- Experience in Requirement gathering and campaign plan development

- Proven experience in Marketing Automation tool like Exact Target

- Understanding of Email campaign development life cycle

- Target audience segmentation

- Litmus email test experience

- Should be well versed with Marketing Automation tools like Salesforce cloud, Adobe Campaign Manager, Marketo etc