15/03 Richa Bajaj
HR at Elixia Tech solutions ltd

Views:1305 Applications:191 Rec. Actions:Recruiter Actions:4

Elixia Tech - Marketing Manager (2-5 yrs) Premium

Mumbai Job Code: 675866

Responsibilities -

- In depth understanding of all telematics products and solutions that are being offered by Elixia Tech

- Being comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs

- Managing all the marketing and branding initiatives of the company from ideation to execution

- Market research and analysis to direct market strategy, product strategy and planning

- Drive business development and product development through proper segmentation of target customers and positioning of products

- Content creation for online, digital as well as offline marketing campaigns as well as branding initiatives

- Identifying marketing initiatives like exhibitions, trade shows and so on where the company can participate from a business development viewpoint

- Formulating and executing all digital marketing initiatives and company branding on social media, especially Linkedin

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Managing the company-wide annual marketing budget wisely with complete focus on ROI and business development as the end goal

- Develop and implement strategies for customer acquisition, retention as well as upselling

- Produce regular and periodic reports to update company management on progress and performance

- Ensure compliance with all company policies and procedures when performing job duties

- Have and develop working knowledge of transport, logistics and supply chain industries

- Manage all ATL, BTL, TTL marketing campaigns and activities

Expected Skills and Competencies:

- Excellent verbal and written communication skills in English and preferably Hindi

- Excellent competency with MS Power Point, Word and Excel

- Previous experience in similar role preferable

- Leadership quality, self-confidence, presence of mind and adaptability to various situations

- Openness and curiosity to constantly keep learning and improving

- Good people skills and process orientation

- Performance and goal oriented and highly driven and focused individual

- Any background/knowledge of logistics, transportation and supply chain will be a valuable add on

- Creative bend of mind

- Research and data oriented individual

- Excellence in marketing content creation

- In depth knowledge of digital marketing

- A sense of aesthetics and a love for great copy and witty communication

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