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23/02 Gayathri
HR at ekincare

Views:250 Applications:82 Rec. Actions:Recruiter Actions:4

eKincare - Manager - Marketing/Growth Hacking (5-8 yrs)

Hyderabad Job Code: 895351

Job Description :

- Drive new customer acquisition strategy, both online and offline to ensure maximum app downloads among the correct audience.

- Work closely with client success teams to bring new users to the platform post the account launch.

- Drive branding within client ecosystems to increase top-of-mind awareness of health benefits by ekincare among the employees.

- Crunch data across different sources, analyze user behaviour through funnel optimization and translate it to marketing campaigns with rapid iterations and A/B testing.

- Collaborate with the marketing team to create collaterals, track utilization and push app downloads.

A successful candidate for this role must require :

- 5+ years of experience in marketing and user acquisition/retention at B2C e-commerce or other startups with a proven track record of executing and managing an acquisition portfolio of 5L+ users.

- Experience of using marketing tools like Firebase, Google Analytics, MoEngage, etc.

- Hands-on attitude and ability to work in a start-up without a deep bench of supporting services and departments. Able to find creative ways to use resources

- Desire to dive deep and learn about ekincare, user behaviour and analytics around the same.

- An open and approachable communication style, with respect for employees and clients, aligned with our core values.

- A structured thought process, excellent at strategy, planning, communications and analytics.

- History of working cross-functionally especially with product management, designers and other team members.

Women-friendly workplace:

Maternity and Paternity Benefits

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