eKincare - Manager - Marketing

DO NOT APPLY IF - NOT WILLING TO MOVE TO HYD, NOT WITHIN THE SALARY RANGE, DO NOT HAVE RELEVANT EXPERIENCE.

He/She will:

- Own and drive the B2B Marketing strategy. He/ She will execute the overall strategy spanning organic acquisition, social media strategy that extends the reach of eKincare and builds brand awareness

- He/She will be responsible for the revenue from repeat usage, engagement

- He/She will be responsible for both inbound and outbound marketing

- Ensure continuous and optimised presence on online platforms - social media, Industry forums, etc.

- Drive app downloads

Responsibilities:

- Build and own the offline and online marketing strategy

- Build the online brand leadership based on the Brand Values

- Design and Drive process for ensuring relevant, quality content is being prepared, and in synergy with the organic acquisition strategy

- Drive strategy performance; Periodic Monitoring, analysis of results and measurement metrics

- Stay in constant lookout for growth hacks, new avenues for achieving growth through innovative efforts, projects

Skills and Competencies:

- Minimum of 3-4 years of experience driving initiatives in areas similar to above

- Should have led Marketing efforts at a SaaS, healthcare or a FMCG company

- Expertise in digital media techniques, in the form of projects executed and ongoing online brand recall. Demonstrated ability to tie content-driven online presence strategy

- Experience of having displayed sharp sense of and employing existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, etc.) their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios