Egnify - Senior Manager - Product Marketing

Egnify is a cloud-based Assessment and Learning Analytics platform integrated with world-class Analytics to enhance conceptual clarity and Exam Readiness of the student.

We are a team of 20+ people (IITs, IIITs, IIMs, NITs) serving 4,27,000 students, 28,000+ teachers in 400+ institutes across 28 cities in 4 states. Our target is to reach 10 lakh students by end of the academic year 2019. We were awarded the "Best Learning Analytics company of the year" by Brainfeed Magazine and the "Best Mobile App of the Year" from IIT Varanasi.

We are looking for a Sr. Product Marketing Manager. You will work side-by-side with product management, marketing, pre-sales, and sales teams to create product marketing strategies and content to ensure successful launches and accelerated adoption of our product. You will serve as the glue between the Product/Design and Marketing functions, helping us create content that excites, educates and places the customer at the forefront. In addition, you will drive key customer stories that help position SirionLabs- products in markets across the globe. The ideal candidate will have experience marketing SaaS products or enterprise technology across multiple customer verticals.

Job Description

Design, execute, and manage the following aspects

- Product and release launches - Plan product and release launches through datasheets, public-facing release notes, articles, videos, website, analyst relations

- Develop thought leadership - Develop a cadence for blogs, white papers, webinars, use cases / customer / vertical case studies, videos

- Competitor Analysis - Serve as the company's central repository and market intelligence machine through analyses reports, company profiles, industry landscapes, white papers, and feature differentiator grids

- Marketing Support - Provide intelligence on product positioning, and market differentiators through content for collateral, website, and analyst relations

- Content for Sales - Intelligence on market and competition, papers, slides, HTML demos, videos

- Pre-sales Support - Content, RFx responses, and collateral

- Product & feature positioning - Identify key differentiators, develop messaging, and translate technical details into benefits and value propositions for customers

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

Qualifications

Years of Experience required: 8 - 12 years

- Proven experience in Product Marketing

- Experience in SaaS, enterprise industry

- Experience with international clients/stakeholders preferred

- Excited by software products and can talk comfortably about how they work

- Experience in market analysis, prior experience in developing product messaging that serve multiple use cases and personas

- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Excellent written and verbal communication skills

- Analytical mind and strong quantitative skills

- BTech/BS/BA in Engineering, Marketing or similar field

- MBA is a plus