Educational Initiatives - Associate Vice President - Marketing

Educational Initiatives (EI) is an ed-tech company that leverages the twin levers of cutting-edge research and technology-based solutions approach to revolutionize how children engaged in the K-12 education space learn. Our vision is to create a world in which children everywhere learn with understanding. Our goal is to reach a multitude of children across different strata of society, irrespective of the kind of education they are receiving today or the curriculum they are following.

Key Responsibilities:

- Design, implement and facilitate annual marketing plan and long term brand vision for EI.

- Develop integrated marketing solutions based on data and insights to increase client acquisition and retention.

- Manage and lead Marketing team for product marketing, PR, demand generation and brand management.

- In partnership with product and other business units identify, create and implement marketing solutions grounded in achieving measurable business results.

- Create, execute and measure marketing campaigns across channels while successfully achieving KPIs in a technology driven environment.

- Articulate EI- s, products- and brand vision to the community at large.

Desired Experience, Skills, and Attitude:

- 10 years of progressive experience working in a marketing leadership role with experience in Digital (Search Marketing, Social Media, Email Marketing, Alliances, Videos & Blogs) and Offline (Events, Partnerships, PR and community management) marketing activities.

- Track record of strategic thinking, entrepreneurial spirit and innovative leadership in developing marketing strategies and communications programs engaging diverse stakeholders.

- Ability to work effectively as part of an experienced management team ensuring timely delivery of multiple projects.

- Proven leadership skills, including the ability to identify talent, build teams, mentor and develop team members, and inspire performance that exceeds expectations and retains resources.

- Highly analytical with the ability to collate, analyze and present data, and drive clear insights into decisions that improve KPIs.

- Knowledge of educational products in the K-12 space either professionally or as an involved parent is a plus.