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04/07 faizan shaikh
Talent Acquisition Manager at Educate Girls

Views:136 Applications:27 Rec. Actions:Recruiter Actions:9

Educate Girls - Senior Manager - Communications (5-10 yrs)

UP Job Code: 1120352

Senior Manager Communication - Prayagraj

Job Profile :

- Scope & overview of the role:

The role will be responsible for developing and implementing the communications and media plan of Educate Girls to optimize the impact of its various programs for the education of girls; will work closely with General Manager Communications in implementing the communications strategy at Educate Girls.


- S/He will be managing the communications resources across states (existing states + expansion) and the primary language of communication will be Hindi. S/He will be accountable for managing the daily operations of the Communications department.

Areas of Responsibility :

a. Communications Strategy

- Assist the General Manager Communications in executing the Communications strategy and manage Educate Girls' brand image and positioning to strengthen relationship with all key stakeholders

- Ensures consistency in all communications and develop and strengthen the organizations brand image across all channels.

- Builds media relationships and ensure media coverage for all Educate Girls initiatives, establish partnerships with new stakeholders.

- Review the communication campaigns and donor relations at state level.

- Assist Communications Team in conducting a brand audit / positioning exercise / perception study aimed at stakeholders (especially Team Balika) from time to time.

- Setting KRAs for the team s/he would lead.

b. Brand alignment

- Understand the brand and communications guidelines clearly.

- Educate State staff about communications guidelines etc.

- Maintain consistency across all branding and communication activities. Keep all violations under check.

- Align all media activities with agreed upon guidelines.

c. Social Media

- Oversee engagement with Team Balika, Field Coordinators and Block Officers on Team Balika Facebook page.

- Use the platform for Team Balika appreciation and motivation.

- This document reflects the job content at the time of designing the job description and will be subject to periodic change in the light of changing operational and environmental requirements. Such changes will be incorporated in the job description on annual basis.

d. Public Relations

- Create avenues for spokesperson(s) to deliver the organization's story and key messages.

- Look for opportunities where the organization can partner with State bodies for co-promotions.

- Maintain media relations with print, social and electronic media.

- Build Educate Girls as a sought-after opinion leader in public education space for State level media.

e. Newsletter

- Collation of Team Balika and beneficiary stories.

- Ensure the newsletter gets designed, printed and disseminated in time.

f. Print and Production of Collateral

- Identify vendors who can give us competitive rates for quality products.

- Manage shipment of product across districts.

g. Administration and Co-ordination

- Keep a track of the communications budget.

- Attend manager's meet when required.

- Represent the communications team on field when required.

- Take charge of translations of material in local language.

- Keep an inventory checklist.

- Liaise with (internal & external stakeholders).

- Operations & all support functions

Education Background:

- A bachelor's degree in Hindi, Journalism, Marketing or Communications or any field of social science.

Work Experience:

- Proven work experience as a Communications manager, with the primary medium of communication being Hindi,

minimum 5-7 years of experience in managerial role

Soft skills:

- Superior level Hindi writing, content development and speaking skills.

- Confident communicator and presenter.

- Excellent organizational skills and the ability to meet deadlines.

- Superior project management and time management skills.

- Self-motivated with a positive and professional approach to management.

- Leadership & Team management.

- This document reflects the job content at the time of designing the job description and will be subject to periodic change in the light of changing operational and environmental requirements. Such changes will be incorporated in the job description on annual basis.

- A wide degree of creativity and latitude

- Excellent written & oral communication

Technical skills :

- Strong HINDI writing, editing, proofreading, layout and design, professional printing/publishing skills.

- Ability to present concepts verbally.

- Strong knowledge and understanding of current trends in digital media/social media.

- Must possess a demonstrated use of intermediate computer operations (basic programming, relational databases and operating systems) and intermediate software packages (word processing, spreadsheets, graphics, desktop publishing programs, photo manipulation programs, etc.)

Travel requirement:

Once in 3 months to EG offices across India

Women-friendly workplace:

Maternity and Paternity Benefits

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