Key Purpose

Head the entire content and editorial effort of Infoware within the company. Will be responsible for planning, sourcing, design and delivery of all Infoware-related offerings targeted for MSMEs/SME and economy.

About Infoware

Infoware is envisioned to be the Information channel for MSMEs, which will serve them relevant, contextual and intelligent information as per their needs. The goal is to have information in such a manner that the user does not need to Google. To start with, Infoware would have information about news, topical explainers/tips and business opportunities available to MSMEs/SME. This would be delivered to the user on the infoware platform through multiple avenues

- Daily round up - A daily summary of key news items, business opportunities and topical tips/ideas customized for the user

- Topical explainers/insights - A set of topical articles/videos/content to help solve daily problems faced by MSMEs./SME Going ahead, this content base and offerings would expand both in breadth of topics as well as modality

Responsibilities

Key responsibilities would include ownership, modification and delivery of existing Infoware offerings, creation and roll out of new offerings driven by user feedback. This includes:

- End-to-end ownership of existing Infoware portfolio and offerings

- Portfolio management - Planning the overall portfolio of content and offerings for Infoware which include automated news aggregation, topical explainers and a daily round up service. This would include working with internal teams and partners to identify the content to be created and delivered on the portal. This would also involve modification in existing content categories, topics, formats as well as offerings

- Content sourcing - Working with internal and external teams to source the right SMEs, partners, other departments, Group companies for content creation and delivery.

- Content delivery - Working with internal and/or outsourced teams to ensure smooth timely quality delivery of content from a subject matter, visual and editorial perspective. This person would be in charge of overall quality of content that is rolled out as part of Infoware

- New offering design and rollout

- Design of new products and offerings - Basis user feedback, working closely with product team to define new offerings

- Operational setup - For new offerings, identifying and setting up content portfolio, sources and delivery mechanism

- Rollout - Launching and managing pilot and scaled up rollout for new offerings

- User feedback - Working closely with the platform and field teams to gather user feedback, identify trends and make changes to content and offering portfolio.

Experience and skill-set requirements

- 8+ years of Editorial/Content delivery experience - specific to businesses and economies (ideally with exposure to new-age online content organizations)

- A deep understanding content needs for Small and Medium Business.

- Strong ownership, given the need to completely own and drive Infoware content

- Excellent communicator, who is comfortable in dealing with ambiguous situations

- Enthusiasm to leverage technology to solve innate consumer needs

Hierarchy :

- Reporting to Chief Product Officer (CPO)

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