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23/02 Abha Dikshit
Member - Talent Acquisition at Edgeverve

Views:424 Applications:123 Rec. Actions:Recruiter Actions:108

Edgeverve - Senior Member/Specialist - Digital Marketing (5-10 yrs)

Bangalore Job Code: 895731

Senior Member/Specialist - Digital Marketing

Job Description :

- Responsible for the digital marketing strategy, campaign development and performance

- Manage the website strategy and optimization

- Own and run the content marketing calendar to deliver on defined objectives

- Implement and manage martech to enable effective and efficient marketing processes.

- Develop, drive and support the creation and implementation of digital programs and campaigns through email, website, SEO, PPC, social media and other emerging or relevant digital channels.

- Partner closely with marketing peers, product teams and cross-functional teams to ensure all digital programs and campaigns align to overall communication strategies and tactics.

- Measure the effectiveness of all digital programs with established metrics and KPIs. Provide insights and make recommendations to continuously improve performance for customer engagement and demand generation.

- Experience handling multiple marketing vendors

Preferred traits

- Deep understanding of Website backend, SEO, marketing automation and technology ecosystem in the digital space

- Should be articulate and a quick learner

- High energy and Execution oriented

- Demonstrate organizational skills, flexibility and ability to produce results in a fast paced environment

- Good sociability and networking skills

- Excellent written, verbal communication skills and good presentation skills

- Highly creative should contribute extensively in creating campaigns

- Work very closely with the sales function

- Establish and manage expectations of stakeholders Sales, Product Management and Senior Leaders

- Should collaborate with other groups as necessary

Experience :

- 5 to 10 years of professional experience, preferably in the IT Sector

- Comprehensive experience in the technical aspects of Digital Marketing

- Metrics and results-oriented

Women-friendly workplace:

Maternity and Paternity Benefits

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