TA Head at Edelweiss Financial Services Limited
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Edelweiss Financial Services - Lead - Marketing Communication & Public Relations (5-12 yrs)
Responsible for the marketing and corporate communications to increase the service improvement, brand visibility sales growth, customer education in line with strategic business goal plan.
a) Culture Building through running of Customer Council & various initiatives
b) Governance framework around QRC
c) Drive digital movement of QRC through Self-service Module by enabling App changes pertaining to
- Regulatory Observations
- UI/UX/Reporting Errors
- Creating & maintaining governance framework
d) Customer Engagement
- Email/SMS campaigns, Webinars etc.
- Email registration drive
- NPS Set-up & monitoring
a) Brand Key definition
b) Stakeholder Management (regulators, CLM partners etc.)
c) Business support
d) Brand Building
- Brand consistency in physical touchpoints
- Initiatives for imagery building amongst stakeholders/industry/prospective customers etc.
- Digital Assets creating & maintaining
e) Social media escalation management
- Culture-building & information dissemination
- Develop and implement communication plans to launch new initiatives/products
External Communication including Public Relations and media relationships
- Website content and blogging.
- Website creation, SEO, and content marketing for advertising business
- Live events and conferences.
- Email and newsletters
- Social media
- Press release and corporate communication
- Creating relevant and engaging talk points for Spokesperson
- Manage media relations to create brand visibility