Edelweiss - Brand Strategist

1. Consumer Understanding and Brand Positioning :

- Build deeper understanding of consumer segments

- Utilize understanding to build brand positioning

- Act as Brand Custodian for the Business

2. Campaign Management and Execution :

- Conceptualize and Execute Campaigns - Internal, BTL, ATL, Offline & Digital

- Media Planning

3. Public Relations :

- Coordinate with group PR and Corporate Communications team to plan, manage and track performance of PR initiatives

- Align PR initiatives to business objectives

- Maintain relationship with publications and journalists

- Establish Thought leadership of business spokesperson(s)

4. Team and Agency Management :

- Manage in-house production team

- Coordinate, manage and review creative agencies for the business