Chief Operating Officer at Management Consulting
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eCommerce Operations Manager (6-15 yrs)
We are looking for an ECommerce Operations Manager for an exciting Fashion & Lifestyle Startup based at Mumbai (at Vikhroli West). This Fashion & lifestyle brand that will have Apparel, Footwear & Accessory products available online and in MBO, Own store & Franchise outlets within India & abroad.
BRAND & PRODUCT LAUNCH: April 2023.
The E-Commerce Operations Manager will be responsible for the proper daily execution of the company's E-Commerce Operations internally and externally and will be responsible for P&L of our e-commerce business, by improving the workflow to drive operational success.
KEY RESPONSIBILITIES:
- Implementing / enhancing an operating model for the e-Commerce Operations
- Take full ownership of business targets & P&L for E-Commerce business
- Developing detailed processes, quality controls, and KPI for a seamless integration of executing a Direct Vendor Fulfilment program
- Working with internal customers to ensure pricing is accurately maintained within customer's systems
- Managing forecasts and seasonality to ensure proper processes are being followed for inventory / material planning
- Daily reporting for internal/external customers for performance and order management
- Operational responsibility for ensuring pricing and supply
- Performance Management of the team by setting particular objectives, carrying out performance analysis, and identifying and recommending training needs
- Order management, Logistics, Support, Process Improvement and Operational Efficiency
- Working knowledge of automated distribution and warehouse systems preferred. Direct experience managing e-Commerce Operations from online readiness to post purchase support including a working knowledge of marketplace and direct e-Commerce processes and technologies done in proven E-commerce companies
- Proven ability to automate processes and create efficiency
ROLE INCLUDES:
- Interaction with E Commerce Platforms like Flipkart, Amazon, Tata Cliq etc.
- Getting the products listed on the respective platforms and all the associated activities like upload of photos and rates etc.
- Identifying and empaneling sellers
- Running sales promotions on the platforms.
- Interfacing with the agency for creative design, catalogues and product shots
- Ensuring smooth order deliveries through Internal Coordination for Stocks going to sellers.
- Ensuring monthly agreed business targets are met.
KNOWLEDGE & SKILLS:
- Technically Competent with the latest technology
- Excellent communication skills and ability to build relationships, both internally and externally.
- People management experience and team leadership.
- A track record of analytical thinking.
- Strong problem solving and troubleshooting skills.
- Highly organized with excellent attention to detail.
- End to end process management experience.
- Demonstrated ability to work in a fast-paced, "self-starter" environment.
- Team player with a positive 'can-do' attitude.
- Energetic and enthusiastic - has a sense of urgency.
- Ability to multi-task and meet simultaneous tight deadlines.
- Has the ability to thrive in a challenging environment where priorities often change.
- Passionate about the customer and all elements of the customer experience.
- Flexibility to manage a business that can operate 24/7/365
- A desire to continually learn, improve and go the extra mile
- An attitude of accountability and excellence.
GENERAL SUMMARY OF POSITION / JOB DESCRIPTION:
Responsible for managing E-Commerce sales channel, this role will need to work with internal teams to maximize the online sales channel and deliver a fluid process for customers. Success will be defined by how well the E-commerce manager develops and cross-functionally executes comprehensive E-commerce plans.
RESPONSIBILITIES & SPECIFIC ACCOUNTABILITIES
- Work with Leadership team to deliver sales targets
- Own e-commerce revenue targets and work towards realizing them
- Develop high performance distribution channel to support E Commerce business objectives and activities
- Accountable for traffic, conversion, product sales and other web KPIs
- Establish B2B, B2C online shop and communication strategy (email, social media, and other channels)
- Work with client engagement managers to create B2C communication promotional plans
- Improve online shop, and e-commerce functionalities
- Lead analytics team to come with insights around ecommerce business
- Manage vendors who provide e-commerce services such as email provider, personalization engine etc.
- Improve member engagement by optimizing UX and Campaigns using tools
- Leverage tools like Google Analytics, QlikView for web analytics, data visualization personalization
- Advise clients for improving e-commerce KPIs and creating deeper member engagement for continued business growth
- Support Ecommerce Sales with the capture and reporting of KPIs, such conversion rate, page views, and time-on-site
- Develop and maintain a predictable forecasting model
- Collaborate with Marketing team to execute online promotions and strategies
- Delivery on acceptable churn rates and new customer acquisition
- Market research and analysis.
KEY POSITION REQUIREMENTS:
EDUCATION - Bachelor or Masters degree ideally in business, marketing, or e-commerce
PRIOR EXPERIENCE:
- Atleast 4 - 8 years of professional work experience working in B2C e-commerce, Logistics, Replenishment Supply Chain
- Account management experience or skills
- Experience in website and online shop management as well as email marketing
- Strong analytical and reporting skills, along with experience in tools such as Google Analytics.
- Own and hit/exceed annual sales targets within assigned territory and accounts
- Develop and execute strategic plan to achieve sales targets and expand our customer base
- Build and maintain strong, long-lasting customer relationships
- Aid in significantly shaping an e-commerce strategy that is exclusive for each prospect
- Partner with customers to understand their business needs and objectives
- Effectively communicate the value proposition through proposals and presentations
- Understand category-specific landscapes and trends
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