eCommerce Manager - Sales - FMCG

Designation: Manager- E-Commerce

Location: Gurgaon

Experience: 5+ Years of Prior Experience in similar profile

Education Qualification: Masters/ Graduate in any Stream

Primary Responsibilities:

- Responsible for conveying a consistent brand image that attracts customers by encouraging sales on the Web

- E-commerce strategy: Managing engagement and business partnerships with the key ecommerce players on various business initiatives including Exclusive Product Launches

- Developing strategic thinking for developing Online space- Channel margins, monthly demand plan

- Leveraging cross-selling opportunities between Modern Trade and e-commerce

- Creating Go To Market strategy and innovation, preparing models with customer segmentation

- Different ideas for innovation to come up with new ideas/plans to innovate for different GTM models

- Aligning with the e-commerce partners and preparing a Joint Business Plan approach with customers

- Developing Joint Account Plans with Online Accounts to ensure Sales growth

- Driving and enabling exclusive launches and marketing campaign integration

- Establishing working relationships with e-commerce partners, improving content on partner platforms, designing Terms of Trade and initiation of a joint activity calendar for businesses

- Understanding the Key Business Drivers for this channel and managing channel forecasts

- Analyzing customer demographics and purchasing behavior to monitor trends and future sales growth