eCommerce Manager - FMCG Startup

Key Responsibilities:

- Manage all online activity in relation to traffic acquisition, sales and conversion

- Carry out online exclusive launches, ensuring business viability for all involved partners

- Design and execute online specific promotions and offers

- Take care of Cataloguing, Operations, Marketing, Tech, Digital implementation for ecommerce

- Responsible for strategy and optimization at campaign, audience and creative level of media interventions on e-commerce ad platforms

- Take care of Digital marketing initiatives with the marketing team to drive sales and online revenue

- Analyze traffic to inform website maintenance and the effectiveness of marketing strategies

- Identify new sales opportunities that could help drive further sales

- Optimize the online shop portal and drive profitable sales through short & long term E-Commerce strategy.

- Development of customer retention program

- Performance management and analysis of sales key performance indicators- revenue, sales and profit margin

- Responsible for P/L management for E-Commerce sales

- Plan, strategize and implement the annual business plan along with key stakeholders

Requirements :

- Prior experience as an E-Commerce Manager (3-4 years)

- Demonstrable track record of devising sales-enhancing strategies

- Result-oriented person with a solid understanding of E-Commerce processes, business models and digital platforms

- Strong data interpretation and communications skills along with proven ability to summarize and present complex findings clearly and concisely to key stakeholders

- Knowledge of ecommerce models and digital platforms

- Experience developing and overseeing digital marketing strategies

- Strong organizational and communication skill