eCommerce Manager - D2C

Looking for an Ecommerce Manager for a fast growing retail and fashion industry based out of Mumbai. The company is looking for someone with a minimum Degree in Digital Marketing or a related field, having previously worked in a D2C clothing brand company and someone who has strong relationships with various Ecommerce Portals to help drive sales and maximize the brands' exposure on various platforms. The candidate will be instrumental in devising strategies for developing and encouraging sales and optimize digital solutions to meet the Company's goals.

Job duties and responsibilities

- Own the broad level P&L for the marketplaces for the brands of the Company.

- Maintain the online listing for the brands across marketplaces and make updates as products are added, prices are changed etc.

- Recommend pricing strategies & sales to minimize dead-stock

- Define, develop and constantly optimize digital solutions to meet the goals and KPIs by developing and A/B Testing campaign strategies, landing pages & pricing strategies

- Develop strong relationships with various Ecommerce Portals representatives to help drive sales and maximize the brands' exposure on these platforms

- Analyze performance across marketplaces and provide insights to the in-house teams for product development as well as MOQs & ROPs.

- Work with the marketing design team to help develop best in class advertising creatives

- Work with the marketing team to drive customer acquisition and retention.

- Devise strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.

- Creating frameworks that transform our marketplace advertising spends into highly profitable platforms.

- Creating promotional offers/ campaigns to drive customer acquisition

- Examining sales-related metrics to inform restocks

Skills, Traits And Qualifications Needed

- Minimum 4 years of experience in a similar role

- Min Bachelors' degree in Digital Marketing or related field.

- Should have worked in a D2C company having its products listed on marketplaces such as TATA Indiluxe, Ajio, Myntra and others

- Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels

- Confidence in traffic analysis, reporting tools and optimisation.

- Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.

- Strong MarTech background, with experience managing marketing and tech teams.

Location: Mumbai

Employment Type: Full time.